Wise Foods took out this full page ad in today’s New York Post to honor the deceased Cheez Doodles creator Morrie Yohai.
Yohai developed the snack in the 1950s for Old London Foods, based in New York City. The company founded by his father already was selling Dipsy Doodles rippled corn chips, which were made with a machine that spit them out under pressure.
His son Robbie Yohai said his father applied a similar concept for Cheez Doodles, adapting the machine to extrude liquefied cornmeal into a tubular shape. The shapes were then coated with seasoning and cheese.