Coke Zero: Inverted Pyramid

In grocery stores, products all seem to blend into the shelves. The Leo Burnett ad agency in Manila was tasked to make Coke Zero stand out from the rest.

Their effective solution was to stack the soda in an inverted pyramid shape which visually separated Coke Zero from the sea of bubbly beverages. A 13% sales increase occurred in stores that participated with the unique display idea.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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