Coca-Cola Co said on Tuesday that its flagship cola recipe is still secret after nearly 125 years, denying a story by a public radio show that it has uncovered the formula. Since the February 11 broadcast of This American Life, in which producers claimed they had discovered the drink’s secret formula, staff at Coca-Cola have been busy working the phones. “It has been quite a day,” Kerry Tressler, a company spokeswoman, told the Los Angeles Times on Tuesday afternoon. First came the stories about the radio program cracking the drink’s code. Then came the stories about the wave of stories about cracking that code. Tressler said several journalists approached her assuming that the formula had been revealed, and prodded her to capitulate. But she had her red-and-white shield drawn and this line at the ready: “Our formulation is our company’s most valued trade secret, and we will not be coming forward with that formula.”
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