Coca-Cola’s Happiness Truck

Coca-Cola’s “Happiness Truck” video takes place in Rio de Janeiro. A special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

One thought on “Coca-Cola’s Happiness Truck

  1. Clever marketing! Brazilians love nothing more than coke-cola, lines, and free stuff!

    And that last beach, that’s where I go twice a week every morning. I love this city!

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