Coca-Cola’s “Happiness Truck” video takes place in Rio de Janeiro. A special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.
Published by Larry Fire
I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!
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One thought on “Coca-Cola’s Happiness Truck”
Clever marketing! Brazilians love nothing more than coke-cola, lines, and free stuff!
And that last beach, that’s where I go twice a week every morning. I love this city!