DC Comics has a new strategy to be No. 1 in comic books: all-new No. 1’s!
On Wednesday, August 31st, DC Comics will launch a historic renumbering of the entire DC Universe line of comic books with 52 first issues, including the release of Justice League by New York Times bestselling writer and DC Entertainment Chief Creative Officer Geoff Johns and bestselling artist and DC Comics Co-Publisher Jim Lee. The publication of Justice League issue 1 will launch day-and-date digital publishing for all these ongoing titles, making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print.
DC Comics will only publish two comic books on August 31st: the final issue of this summer’s comic book mini-series Flashpoint and the first issue of Justice League by Johns and Lee, two of the most distinguished and popular contemporary comic book creators, who will be collaborating for the first time. Together they will offer a contemporary take on the origin of the comic book industry’s premier superhero team.
USA TODAY has the exclusive first interviews about the decision to launch 52 first issues over a five week period, the designing of more than 50 new costumes and what it all means for the World’s Greatest Superheroes. You can also read more about the publishing change HERE.
So, what does this mean for the comics? Are you going to buy all of these first issues when they come out? Does anyone who is not reading comics currently care, and will they buy these first issues when they come out? Let’s hope that substance rises above the novelty of the idea and when the collectors have snatched up all of the first issues, the momentum will continue with new readers and quality stories.
UPDATE: More details about the relaunch emerge HERE.
Cover for Justice League #1; Art by Jim Lee and Scott Williams