What Is Pottermore.com? Harry Potter Author J.K. Rowling Launches Mysterious Website

Harry Potter author J.K. Rowling on Wednesday launched a mysterious website dubbed Pottermore. Pottermore.com currently features simply a logo along with the message “coming soon” and Rowling’s signature.

The launch came after a “Secret Street View” challenge in which 10 Harry Potter-themed websites were given coordinates — each of which pertained to a different letter in “Pottermore,” according to Digital Spy. The letters were then pieced together to reveal the website’s URL. An editor at the Potter site HPANA.com claims to have seen a sneak preview of the site, calling it “breathtaking in scope, detail and sheer beauty.” Meanwhile, a Twitter account also has been set up at twitter.com/pottermore.

The site’s appearance comes just weeks before the July 15 release of Harry Potter and the Deathly Hallows Part 2, the final installment in Warner Bros.’ film franchise.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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