Apple & Starbucks Team For Free App Promotion

Apple and Starbucks have long had a partnership that gives Starbucks customers a way to download free music tracks from Apple’s iTunes Music Store, and the two companies are now coming together to do the same with paid applications.

Using the same “Pick of the Week” cards the two companies have been using since April 2008, Starbucks is now using that same system to dole out iPhone applications.

Just like for music, users can find free cards waiting for them at the cash register with codes on the back that can be entered into iTunes or the App Store to get the application.

The first application to be offered for free is Shazam Encore (iTunes), a music-identifying app that sells for $5.99 in the U.S. version of the App Store.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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