Disney Introduces AppMATes Mobile Application Toys

Introducing Disney AppMATes (vehicle two-packs SRP $19.99), a new line of toys that comes to life digitally when used with an Apple iPad allowing kids to use the tablet’s screen as a virtual play mat. The Appmates toy line features miniature Disney Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required. Simply download the free Cars 2 Appmates app from the iTunes app store, place your favorite Appmates toy character on the screen and play.

The toys will be available on Oct. 1 at national retailers, Apple Store, Apple Store online, Disney Store and www.DisneyStore.com with vehicle two-packs featuring four characters including Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell. Two additional characters — Francesco Bernoulli and Shu Todoroki — will launch in November and be available exclusively through Apple Store and Apple Store online.

Cars 2 Appmates features include:

– Exploration: Drive around the world of Radiator Springs to discover landscapes and hidden secrets by simply placing the Cars toy character on the screen and turning it in any direction. Drive through mud and up ramps, visit friends at Flo’s V8 Cafe or check out your Car’s reflection, showing off your latest gear and gadgets.

– Directed Game Play: Perform missions unique to each character. Completed missions like helping bring a tow hook back to Mater and gain hubcaps, the virtual currency. Collect enough hubcaps to personalize each car with special features like a unique horn sound, customized tire tracks, and cool gear like a rocket launcher or spy vision goggles.

– Racing: Rev up the action by racing against World Grand Prix opponents and your Radiator Springs friends. Five racetracks are available at launch. Race around Willy’s Butte, jump off Carburetor Mesa and roar through downtown Radiator Springs earning hubcaps in day or night races.

Each toy unlocks different features and content within the app specific to the character, allowing kids to come back over and over to enjoy an imaginative, open-ended play experience using the Appmates toys. Fans can download and test the app by simply using their fingers to drive a virtual car through the world, but the play experience is optimized to come to life with the Appmates toy vehicles.

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