As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are hungry for a number of top-selling Apple devices – with the iPad leading the pack.
Consistent with U.S. kids’ 2010 wish lists, the Apple iPad is the most desired consumer electronic among kids ages 6-12 for holiday 2011. In fact, the iPad increases its stronghold, with nearly half (44%) of kids expressing interest in the product, up from 31 percent in 2010. Two other popular Apple devices – iPod Touch (30%) and iPhone (27%) – round out kids’ top three, with computers and other tablet brands each appealing to a quarter of younger consumers.
Many kids will also ask for gaming devices this year, with two products that offer unique gaming technologies – Nintendo 3DS (25%) and Kinect for Xbox 360 (23%) – leading the way. Given the 3DS’ spring 2011 release date and the surge in Kinect interest versus last year (up from 14%), parents can expect both devices to be frequently requested this holiday season. Beyond these, older Nintendo DS models continue to resonate with young gamers (22%), while the PlayStation 3 (17%) and Xbox 360 (16%) edge out the Nintendo Wii (11%) as the most desired gaming consoles. (Source: Nielson.com)