In collaboration with Disney Parks, Disney has created a state-of-the-art augmented reality experience in New York City where you can capture an image of yourself making Magical moments with one of your favorite Disney characters.
How does augmented reality work? First, you stand in the center of Times Square and look at Disney Store’s 2000 square foot digital sign high above. Soon you will see Mickey or another favorite Disney character walk onto the screen and appear as though they are standing right beside you. Mickey will then be able to interact with you on screen, although you’ll still be standing alone on the sidewalk. Now smile, and see a photo of yourself with the character on the screen! Then the photo will be sent to you to share with family and friends.
If you enter into Disney Store Times Square, with a simple download of the Smartphone application you can create a personal, virtual Disney character photo opportunity in a select area of the store. See yourself posing with your favorite character as though they’re right next to you. This augmented reality experience will continue inside Disney Store throughout 2012.