For their 100 year anniversary celebration, Maine-based outdoor retailer L.L. Bean brought on commercial photographer Randal Ford to create modern-day photo reinterpretations of their classic catalog cover art from the past. For the photo of the 1933 catalog cover art, Ford shot the images of local residents at Maine’s Acadia National Park incorporating some pieces from the L.L. Bean wardrobe archives.
Maine magazine went behind-the-scenes and talked with L.L.Bean creative directors Marcia Minter and Jenna Klein Jonsson about the project:
“The apparel is a mix of old and new. For example, the older man is wearing vintage L.L.Bean waders we found on Ebay, while his fly rod and coat are from L.L.Bean’s archives in Freeport. The young boy in the same cover is wearing an outfit borrowed from the Metropolitan Opera.”
The reinterpretation of the 1933 cover appears on the current (January 2012) catalog.
Future covers by Ford will appear in March and July, with a fourth hitting mailboxes towards the end of the year. These covers will also feature fishing vignettes. One from 1956 shows a young mother giving her husband a stern look for keeping their dozing toddler out too late. Another, from 1966, features a vacationing family on the bank of a river. L.L. Bean is keeping the image of a special holiday-catalog cover a secret.