Walmart to Unlock America’s Favorite Movies with Exclusive Disc-to-Digital Service

Walmart is giving physical DVD/Blu-ray collections across the country a second life by turning them into digital movies. The nation’s largest home entertainment retailer is the first to announce an exclusive in-store disc-to-digital service which gives movie lovers the freedom to watch their DVD/Blu-ray collections from Internet-connected devices, including televisions, tablets, smartphones, gaming consoles and more. The service is powered by VUDU, the industry-leading video streaming service.

Walmart, in partnership with the major Hollywood studios: Paramount Home Media Distribution, Sony Pictures Home Entertainment, Dreamworks Animation, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment, is increasing the value of movie ownership for its customers. Starting April 16th, 2012 in more than 3,500 stores, Walmart customers will be able to bring their DVD and Blu-ray collections to Walmart and receive digital access to their favorite titles from the partnering studios. An equal conversion for standard DVDs and Blu-ray discs will be $2. Standard DVDs can be upgraded to High-Def (HD) for $5.

The process to convert previously-purchased DVD/Blu-ray movies to digital copies is quick and simple:

– Bring your movie collections from the participating studio partners – Paramount, Sony, Fox, Dreamworks Animation, Universal and Warner Bros. – to your local Walmart Photo Center.

– A Walmart associate will help you create a free VUDU account.

– Tell the associate how you’d like your movies converted:

– Convert a standard DVD or Blu-ray movie for $2; or,

– Upgrade a standard DVD to an HD digital copy for $5.

Walmart will authorize the digital copies and place them in your VUDU account. No upload is necessary, and you get to keep your physical discs.

Log onto VUDU.com from more than 300 Internet-connected devices to view movies any time, any place.

To learn more about Walmart Entertainment’s new services please visit: www.walmartstores.com/entertainment.

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