Virgin’s Sir Richard Branson now has an ice cube in his likeness. All Virgin Atlantic passengers that travel in the new Upper Class cabin will now be served beverages with these custom ice cubes starting in May 2012. The ice cube is being called the “Little Richard” and the mold for this custom cube “took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.
Steve Ridgway, Chief Executive of Virgin Atlantic said: “While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn’t possible. Now he is able to join our guests ‘in spirit’ on one of the Upper Class Cabin’s first flights as they raise a toast to their trip and the exciting times ahead.”