Chuck E. Cheese’s New Look

CEC Entertainment Inc., the company that operates Chuck E. Cheese, the chain of children’s pizza restaurants is retiring the giant rodent’s outdated image and turning him into a hip, electric guitar playing rock star.

The new Chuck E. Cheese that launches this week will be voiced by Jaret Reddick, the lead singer for the pop-punk bank Bowling for Soup.

The first Chuck E. Cheese’s Pizza Time Theatre location opened in 1977 in San Jose, Calif. Executives originally considered calling the restaurant “Rick Rat’s Pizza” but a PR agency figured a rat would be a bad mascot for a pizza chain. The name Chuck E. Cheese was selected because it downplayed the mascot’s species and forced people to smile when they said it, according to the site.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

Leave a Reply

%d bloggers like this: