On the night of July 27th, 2012, a huge prank was pulled in New York City by Brett Cohen. The 21 year old student came up with a crazy idea to fool thousands of pedestrians by hiring paparazzi and bodyguards to escort him around Times Square.
His “15 minutes of fame” caused quite a stir as you can see in the video below.
This social experiment makes a profound statement about how modern culture is so attracted to pop culture, without any real credibility needed.
The next day Cohen talked to Good Morning America about his experience. Watch the video HERE.