In 1962, a relatively anonymous illustrator named Andy Warhol revealed his first major one-man exhibition and his now iconic artwork, “32 Campbell’s Soup Cans,”
Rumor has it, that the pop-artist ate tomato soup every day for lunch for 20 straight years
Now on display in New York’s Museum of Modern Art (MoMa), the famed artwork is celebrating its 50th year.
To commemorate this milestone, Campbell’s is releasing limited-edition cans of tomato soup featuring labels based on Warhol original artwork exclusively available at most Target stores throughout September.
Designed by Campbell’s Global Design team and The Andy Warhol Foundation, the cans are in bold, eye-catching colors and feature a portrait of the revolutionary artist and one of his many popular quotes.
“We are proud to be so closely linked to Andy Warhol’s work and, consequently, the pop art movement in America,” says Ed Carolan, Vice President and General Manager for Campbell’s. “We even have an original painting at our headquarters in Camden, N.J.”
Warhol may have gone on to immortalize celebrities like Marilyn Monroe, Elvis Presley and Liz Taylor in bright and bold portraits, but a Campbell’s soup can is still his most famous subject.