Coke Dance Vending Machine

For this South Korean marketing experiment, Coca-Cola utilized Microsoft’s Kinect technology in its vending machine to engage with customers and build their brand.

The built in sensors and webcams recognize human interaction.

The Coke Dance Vending Machine challenges people to replicate dance moves from the Korean boy band 2PM being played on the machine in exchange for soda. The better they dance, the more bottles of Coke they are rewarded with!

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