Taco Bell CEO Confirms Cool Ranch Doritos Tacos Are Coming Soon

Taco Bell kicked off the year by teasing its Facebook fans with a photo of a taco alongside a bag of Cool Ranch Doritos over the caption “anything could happen in 2013” — the hint being that Cool Ranch-flavored Doritos Locos Tacos were coming this year.

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Speaking with CBS This Morning, today, Taco Bell CEO Greg Creed confirmed that the highly anticipated follow up to the company’s highly successful Nacho Cheese-flavored Doritos Locos Taco would be rolled out very soon.

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Doritos Locos Tacos isn’t just a popular menu item — it’s Taco Bell’s most popular menu item since the company was founded in 1962.

Over 200 million units were sold in the product’s first seven months alone.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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