Apple’s Tim Cook: The Full D11 Interview

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Apple CEO Tim Cook made his second appearance on the D: All Things Digital stage yesterday in Rancho Palos Verdes, CA.

Cook was reluctant to reveal details about new Apple products, he did say the company has “several more game changers.” Cook spoke about television being an outdated experience, and said Apple has “a very grand vision.” He did note that Apple has sold 13 million Apple TVs, and “about half” were sold in the last year.

Cook was even more vague on wearable technology, saying the area was “ripe for exploration,” without answering if Apple had any specific plans. He said the wrist “is more natural” than wearing glasses, but that “you still have to convince people it is worth wearing.” Cook doesn’t see Google Glass as having broad appeal, and mentioned that he wears a Nike FuelBand.

Regarding iOS 7, Cook was still vague, but verified “the future of iOS” would debut at Apple’s Worldwide Developers Conference in June. Cook also confirmed that Apple Senior Vice President of Industrial Design Jony Ive was key to the new operating system.

On larger screens for phones, he again mentioned the tradeoffs that come with those screens, and reiterated his belief that the iPhone 5’s Retina display is the best screen on the market.

You can watch the full interview below.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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