DC Entertainment Declares June 12 Man of Steel Day

In celebration of the summer’s most eagerly anticipated film, DC Entertainment is partnering with comic book retailers and bookstores across America to declare Wednesday, June 12 Man of Steel Day, ahead of the film’s wide release on Friday, June 14. Sponsored by Sears, those visiting their local comic book retailers on Man of Steel Day will receive a free copy of All Star Superman #1 Special Edition comic book by Grant Morrison and Frank Quietly.


In addition to the free comic, DC Entertainment has partnered with Warner Bros. to provide comic shops with various Man of Steel Day promotional posters and bags to get fans geared up for the film’s release.

Fans who visit comic stores on Man of Steel Day can also purchase the first issue of red-hot new comic series, Superman Unchained, from bestselling creators Scott Snyder and Jim Lee. The series promises to elevate the already high-flying hero to new heights as he faces off against foes familiar and new. Superman Unchained #1 includes a bonus two-sided, tipped-in poster measuring approximately 11” x 18” that can be easily removed for display.


“Comic fans and moviegoers have made it very clear that they are eagerly awaiting the arrival of Man of Steel in theaters and we’re excited to offer our retailer partners a chance to celebrate the occasion and tap into fan’s enthusiasm,” stated John Cunningham, vice president of marketing, DC Entertainment.

Also available at comic retail locations is DC Collectibles’ all-new line of 12” Man of Steel statues that capture the film’s characters, Superman, Jor El, Zod and Faora, in stunning, highly-realistic likenesses. The line is already a top seller for DC Collectibles, further demonstrating retailer and fan excitement for Man of Steel.





Continuing the celebration around the film’s release, DC Entertainment has partnered with Random House to bring Man of Steel to libraries across the U.S. on Saturday, June 15.  More than 1,000 local libraries will offer visitors buttons, bookmarks and Superman comics.

On the digital front, All Star Superman #1 will also be available for free download, courtesy of Sears, and the “Superman 201” digital comics sale kicks off on June 12 at www.readdcentertainment.com, the DC Comics app, and all digital platforms (comiXology, Kindle, iBookstore, Nook). The sale offers hundreds of acclaimed Superman titles like Superman: Secret origin by Geoff Johns and Gary Frank, Superman: For Tomorrow by Brian Azzarello and Jim Lee, Superman: Birthrightby Mark Waid and Leinil Yu – all for $.99 each.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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