Coca-Cola is introducing an eco-friendly bottle made entirely of ice.
The beverage company recently rolled out the ice bottle in Colombia. The frozen containers, which are shaped like the iconic glass bottles, sold at a rate of about 265 bottles an hour, on average, in the areas where they were introduced, the company says.
The company also designed a rubber Coke-logoed red band that wraps around the bottle and allows the drinker to hold the ice pop. Once the bottle melts, the rubber band doubles as a “keepsake” bracelet.
A new production process was developed to make the ice bottles. Micro-filtered water is poured into silicon molds, then frozen to -13 degrees Fahrenheit. The soda is then added to the newly created bottle.