Chipotle, the popular fast-food restaurant known for their 100% use of organically-farmed meat and produce, released a new advertisement on YouTube that went viral within 48 hours.
The 2-minute ad, “The Scarecrow,” is completely animated and you can watch it below along with a behind the scenes video.
The short film is a companion for Chipotle’s new app-based game which you can download for free at www.scarecrowgame.com and join the quest for wholesome, sustainable food.
The film was created by Academy Award–winning Moonbot Studios and is set to a remake of the song “Pure Imagination” from the 1971 film classic “Willy Wonka and the Chocolate Factory” beautifully performed by Grammy Award–winning artist Fiona Apple.
In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.