After four years, 150,000 photographs, 500 products, and 350 pages—Jonathan Zufi, a die-hard Apple enthusiast, publishes Iconic: A Photographic Tribute to Apple Innovation.
Billed as a tribute to Apple innovation and design, Jonathan Zufi had a dream to photograph every single product made by Apple since 1976, from the first Apple 1 to the latest iPhone. He set out in his basement, as Steve Jobs and Steve Wozniak started out in their garage, to scour eBay and find and photograph every Apple product he could get his hands on, including rare prototypes never photographed before. Zufi built his own photo studio in his basement, purchased a top-of-the-line camera, and one-by-one, he took 150,000 photos of more than 500 Apple products over a four-year cycle.
From this journey came a self-published, hardcover “coffee table” book that is the most definitive tribute to Apple products ever produced. Apple co-founder Steve Wozniak wrote the foreword, as did industry veteran and highly respected journalist Jim Dalrymple of The Loop. The book features commentaries from top technology industry executives including Chet Pipkin, CEO of Belkin International, Apple’s first employee Bill Hernandez and author and marketing guru Ken Segall.
“When Jonathan showed me an early draft of Iconic, memories of the many amazing products that have come out of Apple…came flooding back,” wrote Wozniak. “The beauty of design that Apple is known for deserves beautiful photography, and that is what Jonathan has given us…the likes of which I’ve never seen compiled before.”
Iconic: A Photographic Tribute to Apple Innovation is published by Ridgewood Publishing. The book will be sold exclusively at www.iconicbook.com for a retail price of $75. A special edition, priced at $300, will include an engraved slipcase, vintage computer casing and an exclusive print of a photograph from the book.