The Dodge brand and Paramount Pictures have teamed up in a co-branded marketing collaboration that casts legendary news anchor “Ron Burgundy” as the new face of the new 2014 Dodge Durango as the automotive brand launches a multifaceted advertising and marketing campaign in advance of the holiday release of the upcoming film “Anchorman 2: The Legend Continues.”
Will Ferrell reprises his comedic role as Ron Burgundy, the boastful news anchorman in a robust campaign which debuted from Dodge, Saturday October 5th.
The co-branded promotional advertising campaign will span television, print, digital and social media. The new 2014 Dodge Durango arrives in dealerships in North America this month. Anchorman 2: The Legend Continues releases nationally in theaters December 20, 2013.