Remember when you were a kid and cereal boxes had prizes!
You could care less about the sugary breakfast food advertised on the box; it was all about the PRIZE. After promising to do your chores and eat all of your veggies you would beg your mom for Cap’n Crunch, Freakies or Quisp. After masterfully wearing her down, she would succumb and hopefully toss the desired container into the shopping cart. Once home, you would madly tear open the top of the box, blindly force your hand down through the layers of cereal to grasp Excalibur – a baking soda powered submarine, balloon powered car or the Flintstones pencil holder.
Now you can relive that nostalgic moment…
Between now and the end of the year, General Mills is bringing back Star Wars pens in specially marked boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Golden Grahams, Cocoa Puffs, Trix and Lucky Charms.
Star Wars fans and cereal lovers can visit the “Cereal Wars” Tumblr for Vine and Instagram videos and share memorable movie scenes, quotes and battles.
Fans should look for Darth Vader, Mace Windu, Yoda, Obi-Wan Kenobi, a Storm Trooper, Boba Fett, Chewbacca and Anakin Skywalker in specially marked boxes.
General Foods is partnering with popular Star Wars fan sites like Rebelscum and Yak Face to host Star Wars collectible item giveaways including an exclusive studio scale Star Corps trooper helmet replica and limited edition 24” Star Wars Super Shogun Storm Troopers.