Riedel, an Austrian company that makes specially designed glasses to bring out the flavor of certain wines and spirits, has made their first glass for a non-alcoholic beverage.
The specially engineered Coke glass is designed to ensure the right balance of “sweetness, acidity, minerality, and effervescence,” so that you can pretentiously smack your lips and comment on the “longer finish” and more “intense aroma” of your soda.
Coca-Cola asked the company to make a new glass last February. Riedel now has a licensing deal with the soda company, the first time Riedel has worked with a non-alcohol brand. With wine glass sales slowing in Europe, Riedel sees glassware for carbonated beverages as an untapped opportunity.
The glasses already in stores sell in sets of two for $29.90 and the first run will be 80,000 pieces.