Back by popular demand, Lay’s announced the return of its “Do Us A Flavor” contest, which invites fans nationwide to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize.
Building on its previous success, this year’s contest offers Lay’s consumers even more opportunities to demonstrate their passion and creativity for potato chip flavors. Fans will now be able to choose from three potato chip forms – Lay’s Original, Lay’s Kettle Cooked and/or Lay’s Wavy – for their flavor ideas, and this time around, a fourth finalist flavor will be created and brought to store shelves.
Submissions are now open at www.dousaflavor.com. Here is the flavor that I created that incorporates America’s favorite comfort food, grilled cheese, bacon and tomato soup. You can vote for my flavor HERE.