Kevin Feige is one of the more shrewd and successful studio heads of his generation. Captain America: The Winter Soldier opens today and is likely to do better at the box office than Captain America: The First Avenger, Marvel’s first film about the patriotic superhero, which grossed $370 million.

He produced them both. And he’s considering a third. Feige’s films aren’t groundbreaking—they rely on epic showdowns at major landmarks, set to Carmina Burana-style angelic choruses, and the force of computer-generated graphics is strong within them. Still, they feel like a refreshment of the genre, so much so that instead of diminishing returns, Marvel’s sequels make progressively more money.

Read more of the Businessweek cover story HERE.