Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

coca-cola-2nd-life-hed-2014

Created with the help of Ogilvy & Mather China, 2nd Lives is an advertising campaign that features a line of 16 innovative caps that can be screwed on to Coca-Cola bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners.

It’s all part of a clever effort to encourage consumers in Vietnam to recycle. Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start. 

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One thought on “Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

  1. Cool! I’d totally use those. (I’d probably even buy a set for the fun of it)

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