Created with the help of Ogilvy & Mather China, 2nd Lives is an advertising campaign that features a line of 16 innovative caps that can be screwed on to Coca-Cola bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners.
It’s all part of a clever effort to encourage consumers in Vietnam to recycle. Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start.
Cool! I’d totally use those. (I’d probably even buy a set for the fun of it)