Apple has announced that its newest iPhones — iPhone 6 and iPhone 6 Plus — received more than four million pre-orders in the first 24 hours of availability. According to Apple, that’s a record number of pre-orders.
The company notes that demand has exceeded the pre-order supply, “and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October.” More units will be available at 8 a.m. this Friday, Sept. 19 as the devices go on sale in Apple’s retail stores. “iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” Apple CEO Tim Cook said in a statement. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”