New Belgium Brewing and Ben & Jerry’s Ice Cream are excited to announce a partnership designed to please palates and raise awareness.
New Belgium has developed a special release beer called Salted Caramel Brownie Ale set to hit markets in the fall of 2015. The two like-mined businesses have long championed similar causes such as minimizing carbon pollution and supporting sustainable agriculture. This project will focus on environment awareness as well.
“We’re big fans of New Belgium Brewery, their values, and their fun culture, and of course their beer” said Jay Curley, Senior Global Marketing Manager of Ben & Jerry’s. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate our fans can expect something both delicious and impactful,” added Curley.