PEZ Candy Inc. has entered into an agreement with Envision Media Arts to develop a feature animated movie based on their world-famous line of candy dispensers.
Cameron Fay (The Three Stooges, Brother in Law) will pen the screenplay for the film, which clearly earmarks it as being a comedy. Lee Nelson (Pathfinder) and David Buelow (Celeste & Jesse Forever) will produce the PEZ movie.
“PEZ Candy is beloved by children and adults alike,” EMA CEO and founder Lee Nelson said. “With Cameron Fay we’ve created a world unique to Pez and a story that will touch the hearts of many.”
A long-cherished childhood tradition, PEZ is an Austrian company founded in 1927 which added heads (Santa Claus, Mickey Mouse, etc) to their dispensers in order to appeal to children during the 1950s, shortly after the product started marketing in America. Soon hunger for the multi-flavored candy was equalled by a fervor to collect the many pop culture icons embodied in the dispensers, which have included characters from DC and Marvel Comics, Peanuts, Star Wars, Star Trek, Transformers, The Wizard of Oz, NASCAR and the rock band KISS. Over 3-billion PEZ candies are consumed in the U.S. alone each year.