A new Apple Store opened last weekend in Brussels. But this is not your typical Apple Store. Located in the heart of Belgium, this building was designed by Sir Jony Ive, Apple’s design genius who ultimately controls how the company’s bestselling hardware and software looks and feels.

Apple’s cofounder Steve Jobs is famously known for partially designing many of the Apple Stores, including their signature glass staircases, Jony Ive has never designed an Apple Store until now.

The location sports a minimalist color palette, wooden benches, a curved glass facade and potted trees inside the store.

Described as simple, elegant and friendly this pioneer store features a glimpse of what we might expect to see in future Apple retail stores.