It’s October 21, 2015 and, if you’ve been online at all today, you know that the future has arrived. Today marks the date that Michael J. Fox’s Marty McFly travels to in Robert Zemeckis’ Back to the Future, Part II. In celebration of the day, Nike has officially announced that the film’s self-lacing Nike Mag shoes will become a reality in Spring 2016. .
Below, you can take a look at the Nike Mag design and read a handwritten letter that Nike designer Tinker Hatfield sent to Fox. You can even watch a video of Fox trying on the very first pair of self-lacing Nike Mag sneakers.
“We started creating something for fiction and we turned it into fact,” says Nike, Inc. President and Chief Executive Officer Mark Parker. “By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.”
The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.