Facebook Reactions

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Facebook’s redesigned Like button is finally here! After months of testing, the social network is finally rolling out reactions to everyone, Facebook announced Wednesday. The update, which includes four new reactions — Love, Haha, Wow, Sad and Angry — will be available to all users in the next couple of days.

To access the new options, simply hold down the Like button on the app (or hover over it with your mouse, if you’re on desktop) to view all the reactions and tap on the one you want to add to a post. As with likes, you’ll be able to see how many people have reacted to a particular post or photo.

Facebook Product Manager Sammi Krug shared that his team spent months conducting research and surveying users to hone in on what, exactly, was missing from the Like button. (While Facebook users have been begging for a “dislike,” option pretty much since the beginning of the Like, Mark Zuckerberg has spoken at length about why he thinks there should be more nuanced reactions than “dislike.”)

The biggest consideration through it all though was finding sentiments so universal that they would be easily translate across all the countries where people use Facebook (which is just about everywhere.) That’s also why the company chose to roll the feature out first to countries like Spain, Portugal, Chile, Japan and Colombia before bringing them to the rest of the world.

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Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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