Dyson Announces Supersonic Hair Dryer

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After four years of intensive research and development, James Dyson unveiled Dyson’s first hair dryer in Tokyo. The Dyson Supersonic hair dryer is engineered for balance in the hand, uses a fast-yet-focused airflow, and intelligently controls temperature to help protect hair from extreme heat damage.

Helps protect natural shine

Some conventional hair dryers can reach extreme temperatures, especially when held close to your head. This can cause extreme heat damage to hair. The Dyson Supersonic™ hair dryer has intelligent heat control, helping to ensure hair isn’t exposed to excessive heat and never goes above the temperature selected. A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.

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Fast & Focused

Traditional hair dryers can sometimes have a weak airflow, meaning they are slow to dry. Others can have strong airflow, but it is not necessarily controlled. The Dyson Supersonic hair dryer uses Dyson’s patented Air Multiplier technology to draw air into the motor and amplify it threefold to create a high pressure, focused jet of air, angled at 20° for controlled, precise drying and styling.

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Settings and Attachments

The Dyson Supersonic hair dryer has four heat settings, three airflow settings, and a cold shot. Dyson engineers have created three precisely engineered magnetic attachments, with 16 patents pending, to further control this airflow, allowing you to effortlessly achieve a range of different styles.

– The styling concentrator produces a high-velocity blade of air that’s perfect for styling. And because it’s focused, you can style one section at a time – without worrying about disturbing the rest.
– The smoothing nozzle dries hair gently, using smooth, wide air, allowing you to dry and style at the same time.
– The diffuser is engineered to disperse air evenly around each curl. It simulates natural drying, helping to reduce frizz and improve definition.

Using Heat Shield technology, Dyson has engineered each attachment to remain cool to the touch. Hot air is contained between sheets of cold air, meaning the surfaces of the attachment never get hot. Being magnetic, each attachment is also easy to remove and adjust.

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Motor enabled

The Dyson Supersonic hair dryer is powered by the new, patented Dyson digital motor V9, created in-house by a team of more than 15 motor engineers specifically for this machine. It is Dyson’s smallest, lightest, and most advanced digital motor.

The Dyson digital motor is engineered to be powerful yet compact – small enough to be positioned in the handle rather than in the head, where most conventional hair dryers house it. As such, the machine is engineered for balance.

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Acoustic engineering

A team of Dyson aero-acoustic engineers sought to understand how the acoustics of this machine could be optimized. By using an axial flow impeller inside the motor, they simplified the pathway of the air, reducing turbulence and swirling. And by giving the motor impeller 13 blades instead of the usual 11, Dyson engineers pushed one tone within the motor to a sound frequency beyond the audible range for humans, helping to reduce the overall sound and tone emitted from the Dyson Supersonic hair dryer.

The Dyson Supersonic will be available exclusively at Sephora and and Dyson.com in September 2016 for $399.

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