Last year’s inaugural national Independent Bookstore Day, which coincided with Free Comic Book Day on May 2, was a huge success. More than 300 of the 400 participating stores reported average sales increases of 70% and a significant uptick in foot traffic over a typical day, according to IBD program director Samantha Schoech.
This spring IBD returns on April 30, 2016
To help boost sales for participating bookstores, IBD will offer a dozen exclusive items including a Curious George plush doll with an IBD logo on his shirt, a Neil Gaiman coloring book, a vinyl record to accompany Rad American Women A–Z, and IBD’s signature item: a Bad Citizen stencil featuring a quote from Fran Lebowitz.
