Burger King Announces Mac ’n Cheetos

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Burger King will begin selling deep-fried sticks of macaroni and cheese encrusted in Cheetos-flavored breading, part of a trend toward blending fast food with well-known snack brands.

The new product, called Mac ’n Cheetos, emerged from a partnership with PepsiCo Inc.’s Frito-Lay. Mac ’n Cheetos will be sold for about eight weeks or until supplies run out, said Burger King, which is part of Restaurant Brands International Inc. The $2.49 five-pack of portable macaroni-and-cheese bites are similar to mozzarella sticks. The item, which has 310 calories, has already appeared at some Burger King restaurants in a trial phase.

“We’re partnering up with one of Americans’ favorite brands,” Alex Macedo, president of North America at Burger King, said in an interview. “It’s quite unique.”

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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