Burger King will begin selling deep-fried sticks of macaroni and cheese encrusted in Cheetos-flavored breading, part of a trend toward blending fast food with well-known snack brands.
The new product, called Mac ’n Cheetos, emerged from a partnership with PepsiCo Inc.’s Frito-Lay. Mac ’n Cheetos will be sold for about eight weeks or until supplies run out, said Burger King, which is part of Restaurant Brands International Inc. The $2.49 five-pack of portable macaroni-and-cheese bites are similar to mozzarella sticks. The item, which has 310 calories, has already appeared at some Burger King restaurants in a trial phase.
“We’re partnering up with one of Americans’ favorite brands,” Alex Macedo, president of North America at Burger King, said in an interview. “It’s quite unique.”