Cheetos’ fans are encouraged to submit photos of “uniquely shaped” Cheetos — basically, ones resembling famous landmarks or people, or animals or objects.
Through Aug. 15, U.S. fans 13 and older can submit a photo of their special Cheetos shapes, along with a title and description of the snack piece, at CheetosMuseum.com.
Entries will be judged weekly based on visual interest, “buzzworthiness” and creativity. Each week for 10 weeks, one winner will be awarded a $10,000 prize and have his/her work featured on the “museum” site and in a real-life exhibit later this summer. Consumers will then vote from among the four weekly winners with the highest scores to determine a grand prize-winner, who will receive an additional $50,000, as well as glory on the site.