Snapchat Renames To Snap & Announces Spectacles

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Communications app Snapchat has a new name, Snap Inc., and is getting into the hardware business.

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Early Saturday, Snapchat, one of the most popular smartphone apps, reaching 100 million visitors daily, announced its first physical product, available later this year: Spectacles, $129.99 glasses that can record up to 10 seconds of video, similar to the ill-fated expensive Google Glass.

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In a news release, Snapchat described the new product as “the best way to make memories … hands-free, with the simple tap of a button.” It put up a bare-bones website to announce the product, Spectacles.com, and says the new video glasses will be “landing soon.”

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