The Justice League has come to the front, back and inside of several of General Mills cereals.
It’s the latest partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, available on boxes of Honey Nut Cheerios, Multi Grain Cheerios, Trix, Lucky Charms, Cocoa Puffs and Cinnamon Toast Crunch.
“In brainstorming with Warner Bros. Consumer Products and DC, we were energized by the similarities and popularity of the Justice League characters and of our own cereal characters,” says Lisa Kessel, a marketing communications manager at General Mills. “DC shared that many of their artists were also huge cereal fans and we were excited to bring that love of cereal and the love of comics together in one holistic event.”
Six cereal boxes are getting a complete DC Super Hero makeover. The front of five boxes feature transformations of our General Mills’ characters, and one box features Wonder Woman.
BuzzBee takes on the look of Batman, the Trix Rabbit of Superman, Lucky of Green Lantern, Sonny of The Flash, and the Crazy Squares team of Aquaman, Cyborg and Green Lantern.
These specially-marked boxes also include one of four exclusive DC comic books – titled “Power Play,” “Dark Reflections,” “Truth Hurts,” and “Alien Justice.”
And the action doesn’t stop there. The back of the boxes, when lined up, make a powerful panoramic, designed by well-known comic book artist Ivan Reis. After 26 years in the industry, Reis has created classic-modern artwork for more than 200 comic books. He told us he enjoyed the challenge of creating the back-of-the-box composite art.
“The art is about three feet wide when put together. It’s huge, and it doesn’t even fit my drawing board,” he says. “While working on them, I would split it and assemble it back together all the time to see how the entire image looked.”