KFC is plotting to launch a chicken sandwich into space.
The Zinger, a spicy, crispy breaded-chicken sandwich that debuts in the U.S. on April 24 is already one of the top-selling sandwiches in KFC’s international markets.
To promote the Zinger, actor Rob Lowe signed on to be the brand’s latest celebrity colonel, following in the footsteps of Billy Zane, Vincent Kartheiser, Rob Riggle and George Hamilton. The revolving door of celebrity colonels has paid off for KFC, helping boost sales and increase interest in the brand among consumers under 35.
In the ad, by Wieden + Kennedy Portland, Lowe as the colonel is dressed in astronaut gear, delivering a rousing if bumbling address to the American public about KFC’s space mission, as people around the country look on in wonder and, ultimately, cheer him on.