Oscar-nominated film director Guillermo del Toro, has brought his imaginative art to an unlikely canvas, an intricately elaborate, limited-edition release from Patrón tequila.
This partnership marks one of the first collaborations in which del Toro has engaged outside of the entertainment industry, and among a handful of partnerships carefully selected by Patrón over its long history.
The drawings on the packaging were inspired by jimadores, the skilled laborers in Mexico who for generations have hand-harvested and trimmed the Weber Blue Agave that creates tequila centerpiece glass bottle.
Only a very limited number of sets of Patrón x Guillermo del Toro were produced, and are currently available at fine spirits and liquor retailers across the US for the suggested retail price of $399.
