When you think about getting fired from a job, do you also think about flame-grilled burgers? Burger King wants you to make that connection.
Here’s how it works: If you post “I got fired. I want a free whopper. #WhopperSeverance” on LinkedIn, you’ll be a sent a link to register for a Whopper severance package in the mail, and that package includes a Burger King gift card.
“We know getting fired sucks, but getting a free Whopper doesn’t,” said Burger King global brand chief Fernando Machado in an email. “So, to showcase the love for the Whopper, we invited people to ‘own their fire’ on LinkedIn. We chose LinkedIn because that’s the website people tend to use as the social platform for careers.”
as part of the Whopper severance package, Burger King “partnered with the career satisfaction experts at The Muse to offer 30-minute one-on-one question and answer sessions to the first 100 participants who post and register,” according to the a statement from the brand, which notes that in the past three years, the chain has created 50,000 new jobs globally.