Google-backed personalized publishing startup Wonderbly has officially taken the wraps off its new book. In collaboration with the Roald Dahl Literary Estate, My Golden Ticket takes children through Willy Wonka’s world-famous Chocolate Factory.
The London-based startup combines storytelling and technology to create a unique journey for children to embark on. When purchasing a book, the story will change based on the child’s name. You can also add a personal message such as your own dedication.
In honor of Roald Dahl Day, the Wonderbly team worked closely with the Roald Dahl Literary Estate to create a Wonka-filled adventure where everyone wins a Golden Ticket. Many of the elements are based on the original story of Charlie and the Chocolate Factory — incorporating vivid and colorful visuals. The book’s illustrator, Adam Hancher, was inspired by candy advertisements of the 1940s, 50s, and 60s which were then applied to the artwork.
As far as personalization goes, it plays into various parts of the adventure such as your Wonka-fied family tree, a custom candy bar, and various rooms to visit. The book stays true to Roald Dahl’s original vision, with some never-before-seen factory rooms taken from Dahl’s original notes while others are from the original book and two major motion pictures.
Any child — or even adult — who has always been mesmerized and slightly jealous of Charlie’s experience through the Chocolate Factory, can now experience it for themselves. Not only is your tour guide an Oompa Loompa who leads you to all the different candy rooms and destinations. No child’s adventure is the same when compared to a friend’s or sibling’s version.
My Golden Ticket is available exclusively through Wonderbly’s website. The personalized journey will run you $29 for a softcover version and $36 for a hardback.