Apple today introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home. With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colors, and far greater detail in both dark and bright scenes. With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes. iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon.
Apple TV 4K starts at $179 (US) for 32GB or $199 (US) for 64GB available from apple.com and Apple Stores, as well as through select Aple Authorized Resellers and carriers. Customers will be able to order both Apple TV 4K models beginning Friday, September 15, with availability beginning Friday, September 22. For more information, visit apple.com/tv.