3…2…1…It’s time to blast off with American Girl’s 2018 Girl of the Year, Luciana Vega! Officially launched on January 1, Luciana is the latest in American Girl’s long line of inspiring characters that encourage girls to think about who they want to be and how they want to make their mark in the world—no matter the challenges they may face. In Luciana, girls will meet a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars. And, while she has the skills and smarts to achieve her goals, she also learns that being a good leader and team player right here on Earth is the best first step.
Luciana’s world comes to life via a beautiful 18-inch Luciana doll, featuring warm brown eyes, medium skin, and dark brown hair with a distinctive purple streak to show off her creative side. Other STEM-inspired outfits, accessories, and products that reflect her Space Camp experience include Luciana’s Flight Suit and Space Suit, her Maker Station, and a Mars Habitat loaded with science and research essentials for hours of pretend play. And—for the first time—girls can further engage in Luciana’s world by downloading the American Girl app and scanning her catalogue pages and products to unlock exclusive content, including augmented reality, trailers and videos, space simulations, quizzes and challenges, and much more.
Additionally, Luciana’s story is chronicled in a chapter book series written by Erin Teagan and published by Scholastic. The first two books, available now, introduce readers to Luciana, a young girl of Chilean descent with a serious science streak, who loves the idea of exploring new territories in space. After winning a scholarship to Space Camp in Huntsville, Alabama, Luciana is thrilled to launch her dream of landing on Mars. But as she ascends from Space Camp kid to youth astronaut trainee, she faces many challenges that test her competitive spirit and self-confidence, and she must find the courage to embrace the unknown with bravery, curiosity, and wonder.
To help ensure the accuracy of Luciana’s story and product line, American Girl worked with the following four-member Advisory Board who were integral to Luciana’s development: Dr. Ellen Stofan, former NASA Chief Scientist; Dr. Deborah Barnhart, CEO and Executive Director of the U.S. Space & Rocket Center; Dr. Megan McArthur Behnken, NASA Astronaut; and Maureen O’Brien, Manager of Strategic Alliances at NASA. In addition, a team of American Girl editors and product designers visited Space Camp and NASA’s Johnson Space Center in Houston to gain insight into a day in the life of a Space Camp trainee—from putting on space suits and learning about the “right” way to eat in space to conducting a mission in micro-gravity. American Girl’s partnership with NASA was developed through the Space Act Agreement to inform and inspire the wider public (and especially young girls) about the excitement of space and STEM careers.
The Luciana collection is available through American Girl’s catalogue, at americangirl.com and at all American Girl retail locations nationwide.