McDonald’s USA and The Walt Disney Company today announced a multi-year, non-exclusive agreement, to add more fun to family mealtime with Happy Meal cross-promotional campaigns in the United States.
This deal will be for select movies from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm. The promotional alliance will begin in June with Incredibles 2, which arrives in theaters on June 15th, followed in the fall by Ralph Breaks the Internet: Wreck-It Ralph 2, which debuts in theaters November 21st.
McDonald’s recent “Commitment to Families” announcement is the latest in a series of customer-led changes that created new global nutrition criteria for Happy Meals, which will reduce calories, saturated fat, sodium and added sugar in many Happy Meal combinations. In June 2018, all Happy Meals offered on menu boards in the United States will be in line with Disney’s industry-leading nutrition guidelines.
“McDonald’s and Disney are two beloved family favorites and together with this alliance, we will create memorable moments for families,” said Morgan Flatley, McDonald’s USA Chief Marketing Officer. “As we continue to build a better McDonald’s, this relationship combines ingenuity in food and entertainment to encourage more balanced meal selections in our Happy Meals and inspire families in fun and innovative ways.”
“McDonald’s commitment to balanced Happy Meals allows our two companies to collaborate on new ways to bring the magic of Disney to McDonald’s consumers,” said Tiffany Rende, Senior Vice President, Corporate Alliances, The Walt Disney Company.