The Academy of Motion Picture Arts and Sciences ran a tongue in cheek ad for the Shining’s Overlook Hotel during the Oscars to promote the Academy Museum of Motion Pictures.
The ad invited Oscars viewers to call 833-888-0237 and those who called the number spent six-minutes on hold for the hotel, while a recording played a loop of “Shining” in-jokes. The recording ends by inviting patient listeners to visit AcademyMuseum.org.
The museum will celebrate the art and science of movies—past, present, and future. Its exhibitions and programs will convey the magic of cinema and offer a glimpse behind the screen, illuminating the creative and collaborative process of filmmaking. The Museum will seek to inspire, entertain, and educate all visitors about the rich history of motion pictures and their essential role in our culture.
The museum is slated to open in 2019 and will feature six stories of dynamic spaces, including more than 50,000 square feet of exhibition galleries, a state-of-the-art education studio, the 288-seat Ted Mann Theater, a restaurant and café, a store, and dynamic public and special event spaces.
The gorgeous building will house more than 12 million photographs, 190,000 film and video assets, 80,000 screenplays, 61,000 posters, 20,000 production and costume design drawings, and 104,000 pieces of production art.