Smile With Lays

Lays is throwing in a dash of personalization to try to tap into a young audience by letting internet users upload a new or preexisting photo of their faces to its website to get their grins printed on a bag of original plain Lay’s chips.

Get your smile (or a friend’s smile) on a real Lay’s bag for $10.99 a bag and you can order one HERE. Lay’s is encouraging snackers to share photos of themselves with the specialized packaging on social media via the hashtag #SmileWithLays.

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